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website visitors, Understanding global traffic patterns and your existing traffic performance is essential for increasing international traffic to your website. Let’s start by considering the important background research that you need to conduct. Start by assessing global and country-specific trends. Consumer Barometer enables you to understand how people use the internet across the world. You can use it to better understand demographics, internet penetration, device usage in your target markets, and other important questions for traffic generation. Google Trends is useful for identifying the countries ranking highest for searches of your keywords. Does your current strategy help you to rank for important keywords in your target market? Conduct a quick analysis of your existing traffic. Google Analytics provides a helpful overview of where your traffic is coming from in terms of regions, countries and languages. Are your traffic sources scattered from around the world, focused in specific regions, or purely domestic? Where is most of your traffic coming from? Ask yourself why your visitors are coming from these places: is it because the content is targeted towards their needs, or because you targeted promotional activity to those places? This quick analysis will provide a strong foundation for content creation which plays a critical role in driving international traffic. 21639
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